Attention, design nerds.
One of favorite people at tumblr is Peter Vidani, who overlords one of the most important and interesting groups at the company. As you can read in the interview below, design at tumblr has a significantly different role than at most Silicon Valley tech companies. The disparity has a lot to do with the company’s roots in New York City (rather than engineering centric Northern California) and even more about the vision of founder/CEO David Karp.
Peter Vidani on the Evolution of the Tumblr Dashboard
Ministry of Design senior minister Peter Vidani lays hands on every aspect of Tumblr’s visual and usage aesthetic. Initially contracted to work on theme creation, he came aboard full-time in 2009 and has steadily advanced his design philosophy of utility and simplicity. One of his primary, perpetual obsessions could be considered the real face of Tumblr: the Dashboard.