Believe it or not, I had a feeling it would take decades before the work we did for MTV was explained. Sue Apfelbaum does a really nice job in the New York City 2013 edition of Red Bull Music Academy’s Daily Note (download only, sorry.) Personally, I’m looking forward to other entries in Sue’s research.
LOGOS: The origins of iconic images from NYC’s musical history explained.
DAILY NOTE Issue #12
Red Bull Music Academy, New York 2013
Written by Sue Apfelbaum
MTV, the first 24-hour music-video network, launched on August 1, 1981, revolutionizing both music and television. The brand image that emerged with brave new visual world was a radical as what it represented. Well before Google Doodles and GIFs, founding MTV creative director Fred Seibert flouted “good” logo-design standards when he lobbied for Manhattan Design’s block-lettered M and spray-painted T-V —and it’s concept of mutability— helping establish the channel’s personality as young, rebellious, and unpredictable.
Despite pressure to work with big-name designers, Seibert favored the unknown firm—it was cofounded by his childhood friend Frank Olinsky. Seibert and Olinsky grew up together in Huntington, Long Island, and Seibert credits Olinsky with turning him onto muisc and the revelation that cartoons are made by people. “My father was an animator and commercial artist, and he taught me how to use the tools of the trade,” says Olinsky.
Manhattan Design had a tiny shop in the back of a t’ai chi studio above Bigelow Pharmacy in Greenwich Village; it was there…
(Read the rest by downloading Issue #12 of Red Bull Music Academy’s Daily Note here.)